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Deli
Photography
Real life is not only smiles, it is full of twists and turns.
Photographs are randomly captured moments of people`s lives.
Warm tones with a hint of indigo shades and low contrasts between highlights and shadows make it possible to write texts in white.
Employee and business photography
Real people caught in a real moment. The objective of the photographs is to document random moments captured by individuals or groups of people. The subjects' poses or interaction between the individuals should be natural and relaxed, the aim is to preserve the gaze off the lens.
The visual impression of the photographs is warm tones with a hint of indigo (blue or blue-violet shades in different light levels), either in the costumes of the actors or in the details of the 'scenography'.
The photographs are slightly desaturated, with a low contrast range between the light and the dark parts.
"Still-life" photography
The so-called "still-life" photographs should represent real-life situations connected or associated with the bank's offer or products but exclude people. The subject of the images is all about the creation of opportunities.
The visual impression of the photographs is warm tones with a hint of indigo (blue or blue-violet shades in different light levels), either as the main object's colour or in the details of the 'scenography'. The photographs are slightly desaturated,
with a lower contrast range between the light and the dark parts.
Architecture photography
The photographs of the buildings and the interior should follow basic principles of the architecture photography composition, symmetry and the leading lines which means using lines formed by the architectural subject. The look and feel of the exterior photographs should highlight design features, geometrical patterns and rhythms of the structure, its surroundings and the natural elements. For the purpose of the photograph, the interior should be properly staged, with discreet application of indigo hues and using elements to add a human touch, such as plants, table lamps, etc. Illumination should be natural and soft, conveying the impression of warmth and orderliness.
The photographs are slightly desaturated, with a low contrast range between the light and the dark parts.
Branding photography
The look and feel of the branded object or product should be contemporary and sleek. Whenever possible with freestanding objects; clean and light background with soft shades defining the space.
A photo of spatial branding, such as branded buildings, events, etc. should follow the appropriate type and style of photography.
Corporate photography
Corporate headshots should emphasize confidence, competence and the personality expresses at work. It is at the same time a representation of the person and the company. It is also a portrayal of different people working for the same company; therefore, technical and aesthetic unifying elements are necessary.
The best poses are those that feel natural to the subject. Not every pose will feel comfortable to everyone; therefore, make sure to try a couple of different ones and check the results in between shots.
Scenography or backdrop:
When shooting in a studio, a simple white backdrop could be used, while when using scenography, such as chairs or tables, it should follow the NLB brand aesthetic codes (colours and shapes). This means implementing corporate photography with a subtle brand code.
When shooting takes place in the offices or outside, the camera angle catches should not be too cluttered, background elements should be out of focus and create space. The spaces should be bright, and properly staged.
Costumography:
The subjects in portrait photography should follow the bank dress code, but it is not mandatory for them to be too formal (women: a business outfit, maybe just a shirt and a skirt, no jacket needed; men: jackets are OK, a tie is not needed). The use of overly casual clothes, especially the use of jeans and T-shirts should be avoided. Solid, soft and muted colours usually photograph best. Contrasts in costumes, such as a white shirt and a black or dark blue skirt or trousers, should be avoided. Bold, geometrical or contrast patterns should also be avoided. If possible, avoid a colour combination representing competitive banks. The brand colour code as a hint of indigo (blue or blue-violet shades in different light levels) in clothing is necessary.
The accessories should be discreet such as a simple scarf, or minimal jewellery for women or a watch for men.
Hair should be styled, avoid covering of the face. The make-up should be natural and minimalistic.