Sound logo and music theme

Sonic brand identity

Reinforce brand's identity using sounds.
Sound and voice are a crucial part of brand’s identity, as they can be powerful tools to create an emotional and personal connection with customers.

Sound/Audio logo

An audible version of visual logo so that people can easily identify those sounds with the brand. It accompanies visual logo in all audiovisual communication ads, strengthens brand overall recognition or substitutes for it at the end of audio-only media such as radio, podcast or apps.

Glasbena tema

Sonic branding provides a coherent voice across multiple touch-points. It helps consumers build an association with the brand through emotion recall and reflects the overall brand DNA in the same way brand color reinforces all the visual ads. As a tool, it plays a crucial role in longer audio formats (like podcasts) and constantly reminds listeners of the brand. 

We use the NLB music theme wherever we want to strengthen the appearance of the brand with a musical background. On answering machines, in videos, podcasts, at online and offline events, ...