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Application icons

We present the mobile application with icons that visually show the purpose and functionality of the application to the user even before the first contact with the application.

Applications are divided into two types:

  • Primary applications – mobile banks
  • Secondary applications – payment and support applications


Primary applications

Displaying mobile app icons in the Google Play Store and on mobile phones with Android and iOS systems

Display mobile app icons in the App Store

Due to App Store requirements, the country abbreviation is required on mobile app icons. Once the mobile application is installed on the mobile phone, the country abbreviation is no longer visible.

Secondary applications

Displaying mobile app icons in the Google Play Store and on mobile phones with Android and iOS systems

Display mobile app icons in the App Store

Due to App Store requirements, the country abbreviation is required on mobile app icons. Once the mobile application is installed on the mobile phone, the country abbreviation is no longer visible.

Display mobile app icons in the App Store


Icon design and basic elements

The number of elements inside the icon depends on the type of application. In the icon, we can use elements such as indigo color, a sign and a pictogram that represents the functionality of the application.

Just like the functionality of mobile applications, we also divide the design and layout of elements into two types:

1. The primary applications consist of two or three basic elements

  • Indigo and white color
  • Sign
  • Country abbreviation for App Store only (top left)

2. Secondary applications consist of three or four basic elements:

  • Indigo color (base)
  • Sign in the upper right corner
  • A white pictogram representing the purpose and function of the icon
  • Country abbreviation for App Store only (top left)


Application names

App naming is important to distinguish between apps and make them easier to find in the App Store and Google Play.

Name in the store: NLB + application name + country

Name on the phone: NLB + application name