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Visual identity
NLB Group is the largest banking and finance group in Slovenia, with branch offices in other markets of south-eastern Europe. Due to its exceptional breadth of occurrence in different cities, circumstances, media, and materials, it is extremely important that we all respect the rules of visual image of NLB. In this way, we can strengthen its recognisability and reputation.
Symbol
The symbol is the basic graphic element of the corporate image, and represents the core of the company’s recognisability.
Marketing communication
Use of the basic elements in printed advertisements adapts to the specific features of the medium and the desired effect of communication.
Basic visual elements
The basic visual elements determine the communication identity, and are an essential part of the structure of a message.
Publications
The publications are substantively the most comprehensive communication tools, and, therefore, the basic elements are the essential binder of the brand identity.
TV and video advertisements
The TV and video communication with an extra dimension of dramaturgy is an important part of brand manifestation.
Payment cards
Payment cards have a uniform design concept. Designs vary according to the type of card.
Sponsorships and promotions
Sponsorships and promotions are part of the overall company appearance. Thus, the company can be recognised and included into the social environment.